Friday, September 01, 2006

100% Natural... I think NOT!

Natural:
  1. existing in or formed by nature (opposed to artificial).
  2. based on the state of things in nature; constituted by nature: Growth is a natural process.
  3. of or pertaining to nature or the universe.
  4. in a state of nature; uncultivated, as land.
  5. growing spontaneously, without being planted or tended by human hand, as vegetation.
  6. having undergone little or no processing and containing no chemical additives: natural food; natural ingredients.
  7. consonant with the nature or character of.
  8. in conformity with the ordinary course of nature; not unusual or exceptional.
  9. not treated, tanned, refined, etc.; in its original or raw state: natural wood; natural cowhide.
~ www.dictionary.com

So 7up is "Now 100% Natural"...wow. That's gotta be good right?





The makers of 7up seem to think so at least.
"Now you have even more of a reason to enjoy the crisp, clean, refreshing lemon-lime taste of 7up, because 7up is now 100% natural....7up has been stripped of artificial ingredients and preservatives".

- 7up
In a recent Men'sHealth article called "Lost in Translation" they state:
"Food marketers are masters of misdirection: They boldly tout the positive qualities of their products - in order to cleverly downplay the negative. The result? Consumers are often left believing a food is healthy when it's anything but."

- Men'sHealth
I don't find this very surprising. Corporations had this formula of 'misdirection' nailed down decades ago. I find food marketers to be akin to hackers; as consumers were always one step behind hackers. We come up with a means of protection, they break it and the cycle continues. Food marketers coin a new catch phrase and the FDA (or equivalent depending on where you live) regulates its use and the cycle continues.

So what does "100% Natural" actually mean...well, actual...nothing.
"The FDA doesn't have a definition for this claim (yet). Case in point: 7Up now boasts that it's made with 100 percent natural ingredients. That's because they've switched from carbonated water to filtered water, citric acid to natural citric acid and calcium disodium EDT to natural potassium citrate. Go it? Here's the kicker: The soft drink is still sweetened with high-fructose corn syrup, which can't be made without the help of a centrifuge."

- Men'sHealth

P.S: I completely forgot to add the best part of this post - 7up advertised in the above mentioned issue of Men'sHealth only 15 or so pages before Men'sHealth slammed their product.

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4 Comments:

Blogger ~Jen~ said...

Hey there, my first time here :)

You know, when that new 7up first came out I thought..hmm cool. It didn't take long to realize that there was no way it could be "all natural"

Bummer huh?

1:52 AM  
Blogger iportion said...

mm 7 up
I guess they could sweeten with maple but I am sure it shouldn’t taste the same

Orange juice make similar claims with calcium. The calcium in OJ isn’t soluble. You get no benefits from it. It’s all marketing.

4:24 PM  
Blogger Arindana said...

good thing I don't drink pop.

Have you taken a look at the new Dempster's Smart Breads? The Slogan reads Great White Bread with whole grain hidden inside (or something like that).

If I recall the packaging correctly at my friend's house, it is Enriched whole wheat flour which is pretty much no different from enriched white flour. a rose by any other name is still a rose. I think the wonder bread version is the same. I am not 100% sure though because I don't buy the stuff. if it says enriched, you rarely find it in my cupboard.

5:02 PM  
Blogger katiebird said...

"Here's the kicker: The soft drink is still sweetened with high-fructose corn syrup, which can't be made without the help of a centrifuge."

This makes me want to scream. Seriously -- how, how can they justify this ad campaign?

2:07 AM  

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